Free course — 7 modules — frameworks, not theory
Every product team in 2026 is being asked the same question: "What's our AI integration strategy?"
Most teams default to one of two answers. Build bespoke integrations with individual AI platforms, burning engineering cycles on maintenance that compounds. Or punt the question entirely while competitors ship.
There is a third answer. Model Context Protocol changes the economics of AI integration so fundamentally that product teams who understand it will ship faster, maintain less, and reach users they never could through traditional channels.
This course gives you the strategic playbook. No code. No jargon. Just the frameworks you need to make MCP decisions for your product — whether that means building an MCP server, consuming existing ones, or deliberately choosing to wait.
What You Will Learn
What MCP is, why it matters now, and how to explain it to anyone in your organisation. Includes a ready-to-use pitch for your next leadership conversation.
Not every product needs MCP. A scoring framework that maps your product's AI surface area, integration complexity, and competitive position to a clear recommendation: build an MCP server, consume others, or skip it entirely.
What actually happens when an AI agent connects to your product. Walk through the three primitives — tools, resources, prompts — with real product examples. No code, just the mental model you need to spec an integration.
Install an MCP server, connect it to Claude, and watch the integration work. Fifteen minutes, no coding required. You will understand exactly what your engineering team will build.
Engineering wants technical details. Finance wants ROI. Legal wants risk assessment. Frameworks for each conversation, including a one-page business case template and common objections with responses.
Where MCP fits alongside everything else you are building. A phased integration plan that does not require a dedicated team or a new budget line.
Playing the long game: from integration to platform. Four maturity levels and the metrics that tell you when to advance.
Who This Is For
Product managers, product leaders, and founders who need to make informed decisions about MCP without becoming protocol experts. If you are responsible for a product roadmap and your stakeholders are asking about AI integration, this course was built for you.