MCP as a Product Strategy Multiplier: A free 7-module course from Major Matters
Every product team in 2026 is being asked the same question: "What's our AI integration strategy?"
Most default to building bespoke integrations with individual AI platforms, burning engineering cycles on maintenance that compounds quarter after quarter. Others punt the question entirely while competitors ship.
Model Context Protocol offers a third answer, one that changes the economics of AI integration so fundamentally that product teams who understand it will ship faster, maintain less, and reach users they never could through traditional channels.
We built a free course to help product leaders navigate this shift.
What the course covers
7 modules. No code. No jargon. Just frameworks and decisions.
The course walks product teams through everything from the 60-second CEO pitch to a full stakeholder alignment canvas. Each module includes a practical framework and a downloadable artefact you can use immediately.
Module 1: The 60-Second MCP Pitch — What to say when your CEO asks "what does MCP mean for us?" Includes a pitch template.
Module 2: The Build / Buy / Ignore Decision — A five-question relevance test and priority quadrant for your product.
Module 3: Anatomy of an MCP Integration — What your engineering team is actually building, explained without code.
Module 4: The Hands-On Lab — Four 15-minute labs. No terminal, no engineering degree required.
Module 5: Selling MCP Internally — A stakeholder canvas for aligning your CFO, CTO, CISO, and CEO.
Module 6: The Business Case — ROI frameworks and a downloadable business case template.
Module 7: Your 90-Day Roadmap — A phased implementation plan from proof of concept to production.
Why we built this
17,000+ MCP servers exist today. Anthropic, Microsoft, and Google all have SDKs. The protocol is moving from "interesting experiment" to "table stakes" faster than most product teams realise.
The hardest part is not building an MCP server. That takes 2 to 4 weeks of engineering time. The hardest part is getting organisational alignment on why it matters, what to prioritise, and how to measure success.
That is exactly what this course is designed to solve.
Free with your subscription
The full course is included with a free Major Matters subscription. No cost, no catch. What you get back will be worth a lot more.